🔒

Calculator

Enter the access code to continue.

← Eco2NW JV plan
Attain Digital · Live Deal Model

Eco2NW — JV cost calculator

The full picture: revenue → minus ad spend → minus £500 closer per deal → net profit → our JV cut → what they take home. Drag anything.

Our fee (fixed)
£1,500/mo
VS
JV @ 20% · 10 installs/mo
£8,950/mo
JV wins by £7,450/mo · £89,400/yr

The numbers

The solar company's margin before ad spend. Ad spend is taken off below to get net profit.

Ad spend & our JV share

Blended cost to win one install (ads + leads). Start ~£750 while they close badly; drops toward ~£500 as we fix conversion.
Paid to the closer per install. Comes out of net profit before the JV split, so it hits both sides.

Monthly picture at 10 installs

Revenue generated10 installs × £9,500
£95,000
Company profit @ 55%margin on revenue, before ad spend
£52,250
− Ad spend10 installs × £750
−£7,500
− Closer cost10 installs × £500
−£5,000
= Net profitnet margin 47%
£44,750
− Our JV cut @ 20%this is our income
−£9,625
= Their take-home 80% of net profitwhat Eco2NW keeps — the rest of the net profit after our cut
£38,500

Our income

Net profit / install£4,475
Our cut / install£895
JV income / month£8,950
JV income / year£107,400
vs £1,500 fee (per mo)+£7,450

How far to push them

Now ~1.5/moBeat fee: 1.7/mo

JV beats the £1,500 fee at 1.7 installs/mo. They're at ~1.5 (3 deals in 2 months). Push them +0.2/mo to break even — everything above is upside we create by fixing their close rate.

Both sides, by install volume (at current settings)

Installs/moSolar revNet profitOur JVTheir take-homevs £1,500
The cost stack: the 55% margin is the company's profit before marketing. From there we take off ad spend (installs × cost-per-install) and a fixed £500 per deal for the closer to reach net profit — and the JV % is taken on that net figure. Slide ad spend between £500 and £750 to see the swing; slide margin if Les confirms a different figure.

Live model · JV taken on net profit (after ad spend) · £1,500/mo Attain fee benchmark · Built for the Les / Eco2NW JV call.