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Objections

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ECO2U NW · Objection Handling

Handling objections: Lead → Quote

The objections Eco2 keeps hitting before a quote goes out — mostly on price. Below is how a UK solar installer (a competitor doing this profitably) handles each one, and a ready reply for your team. The long-term fix is stronger video ads that bring higher-intent leads with fewer objections — that's the route we'll build. This is how we convert the leads you already have in the meantime.

The one rule: every objection is a reason to get the proposal built, not to negotiate on the spot. You never win a price argument over text — you win by saying “let me put together a proper proposal for your home so you can see the real numbers.” The goal of every reply below is the same: move them to a full OpenSolar proposal with three options.
Price

“It's too expensive.”

“The most expensive! Last year you quoted £8,194 for the same spec — how come the price has gone up?”

How a UK solar installer handles it

They don't apologise or discount. They justify on kit quality and reframe the cost with return:

“It's EcoFlow kit — best spec on the market.” … “Heat your water with cheap overnight electricity and export the sun instead — you'll never make the money back on an immersion pack.”

Your reply

“Totally fair to check. The price reflects the kit — we only fit tier-one gear with long warranties, not the cheap stuff that fails in a few years. The best way to judge it is the return, not the sticker: let me put together a proper proposal for your roof with three options at different price points, so you can see the payback on each and pick what suits you.”

Never defend the number in isolation — pivot to “let me build you the proposal with the real payback.”

Competitor

“I've been quoted cheaper elsewhere.”

“Wow, I've been quoted £12,999.” / “Another company said around 40 panels.”

How a UK solar installer handles it

Confident, a bit of humour, then straight to social proof — and they differentiate on kit rather than dropping price:

“There's some rip-offs out there for sure! Haha. Check our reviews — they all say the same.” … On a cheap quote: “That's Growatt — poorer in every way. Hanchu and Sig are leagues above.”

And they hold their price with confidence: “I did it really competitive from the start. If I lose out to another company that's OK — at this price, for what I offer, it's great value.”

Your reply

“Worth comparing properly though — a lot of the cheaper quotes are older or lower-grade kit that won't perform the same or last as long, so it's rarely like-for-like. Send me what they've quoted and I'll build you a proper proposal on tier-one kit so you can compare the actual spec and payback side by side, not just the headline price.”

Turn “cheaper elsewhere” into “let me quote it properly so you can compare like-for-like” — that gets the proposal built.

Advert price · screenshot

“The advert said ~£8,000 — is that right?”

“Am I not viewing this advert right? Should 16 panels work out around £8,000 with the 10kW battery?” (often with a screenshot of the ad price)

How a UK solar installer handles it

They treat the advert as a starting example, not a fixed quote, and differentiate the kit — the cheap number is inferior gear:

“That's Growatt — poorer in every way. Hanchu and Sig are leagues above.” They steer straight to designing the actual system rather than debating the ad figure.

Your reply

“Good spot — that price on the ad is an example to show what's possible; the real figure depends on your roof, your usage and which kit you go for. That's exactly why we design it properly: give me a map pin of the property and your annual usage and I'll build you an OpenSolar proposal with three options — you'll see the exact price and payback for your home, no guessing off an advert.”

The advert-price screenshot is the best opening — it's a buying signal. Use it to collect the map pin + usage and build the proposal.

Is it worth it

“Is it actually worth it? / Will it pay for itself?”

“As a comparison — what are your bills before and after?”

How a UK solar installer handles it

They use their own install as proof and talk real monthly money, including hidden savings:

“£600pm now £200 — and that includes charging 2 EVs, so the petrol bills are gone too.” … “I have 32p [export] at my house and it's awesome!”

Your reply

“Massively — most of our customers cut their bill by more than half, and with export you get paid for the sun you don't use. I'll show you the exact numbers rather than talk in generalities: let me build your proposal and it'll lay out your projected savings and payback for each option.”

Answer with real numbers, then let the proposal do the proving.

Not now

“I need to think about it. / No rush.”

How a UK solar installer handles it

No pressure — but they keep the momentum by getting information moving so the quote can still land.

Your reply

“No pressure at all. So you've actually got something real to think about rather than a rough figure, let me get the proposal over to you — three options, clear pricing and payback. Then you can weigh it up in your own time. All I need is a map pin of the property and your annual usage.”

“I'll think about it” with no quote is a dead lead. Always get the proposal out first — then they're thinking about your numbers.

Trust

“How do I know you're legit?”

How a UK solar installer handles it

Straight to reviews and accreditations — let the social proof answer it.

“Check our reviews — they all say the same.”

Your reply

“Completely understand — big purchase. We're MCS-certified and fully accredited, and we've got genuine reviews from customers near you [link]. Happy to send a couple of recent installs too. In the meantime, let me get your proposal together so you can see exactly what we'd do for your home.”

Reassure with proof, then back to the proposal — trust is built fastest by showing them a real, detailed quote.

ECO2U NW · objection handling (Lead → Quote) · patterns adapted from a competitor's live conversations · internal.