From spend, down the funnel, to installs sold. Each row = how many reached that stage and what each one cost.
Lead figure and funnel stages taken from the live GHL data in the Sales Touchpoint Dashboard. Ad spend to date: £4,614.73.
The headline: for
£4,614 of spend, the ads have delivered
3 installs at a cost of
£1,538 per sale — on a £9k+ product, that's a strong acquisition cost, and this is
before we've optimised anything.
- 57 interested leads replied positively and are sitting in the pipeline — you've already paid for them.
- 14 of those replied positively but were never sent a proposal — warm leads, no quote, no extra ad spend needed to convert them.
- That's the opportunity: the demand is already bought and paid for. Tightening the lead → quote → close steps turns spend you've already made into more installs.