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Attain Experiments

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Attain Digital · Content Engine

Content Calendar

Research (Competitors + Our Company) feeds Content (Ideas → Production → Posting) · film once, repurpose everywhere
🔬 Research
🎬 Content Stages
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📋 Content playbook 5 pillars · the mix · channels · cadence ▾
Proof 30%
Case studies · results · screenshots
Teach 25%
How solar/ASHP lead gen works
Face 20%
Tom · story · behind the scenes
Straight Talk 15%
Myth-busting · hot takes
Client Voice 10%
Testimonials · interviews
Channels: Facebook + Instagram (primary) · LinkedIn + YouTube (secondary) · TikTok (test). Film vertical once, repurpose up. Cadence: 3–4 short videos/week + 1 polished advert/month + 1 long YouTube/month. Every piece runs the pipeline: Script → Film → Edit → Post — tick them off on each card.
Task title
Description — purpose & steps
Script — the base script to follow
Subtasks
Links
Comments / notes
Attachments
Saved in your browser · keep files small (under ~1.5MB). For big files, add a link instead.
Priority
Time estimate
Assignee — who's doing it
Inspiration / source
Stage — move it down the funnel
🎯 Focus mode
🗓️ Weekly reflection — it's the end of the week
💥 Motivation Unblocker
🔔 Notification centre