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Setter Economics

What the appointment-setter scheme costs against Eco2u’s unit economics, the case for the hire, and the four open questions that move the numbers. Attain-side only.

⚠

Attain only — do not link from a client page

This page holds the margin analysis behind the setter scheme. The scheme itself — rates, the qualified-appointment definition, the contract terms — is client-facing and lives at /client/eco2-nw/setter/pay. Everything on this page was deliberately kept off it.

The split, and why. Eco2u should see what a setter costs them, because they are paying it. They should not be reading Attain's JV share, our view of their margin, or the run-rate framing that justified the hire. Adding a link to this page from anywhere under /client/ puts all three in front of the client with client-side JavaScript in the way — which is not security.
1

Unit economics per install

FigureValueSource
Average install value£9,500JV plan default
Net margin35%Les — also hinted 55%, still unconfirmed
Net profit per install£3,325derived
Ryan (closer) — 8% of install−£760agreed rate card
Attain JV share — 20% of net−£665JV plan
Setter, at target−£205£2,050 ÷ 10 installs
Eco2u retains£1,695~51% of net profit
The setter costs about 6% of the net profit on a job — £205 against £3,325. Closer, setter and JV share together come to roughly 49%. It is comfortably the cheapest seat in the sales process, and the only one that scales with lead volume rather than with Ryan's diary.
2

The case for the hire

Eco2u is running at roughly 1.5 installs a month against peers closing 1-in-10 on the same marketing. The leads exist; they are not being worked fast enough or hard enough. That is a setter-shaped problem.

 NowRampingOn target
Installs / month1.5410
Net profit / month£4,988£13,300£33,250
Setter cost—−£1,050−£2,050
Net change—+£7,262+£26,212
Attain's 20% of that—+£1,662/mo+£5,652/mo

Break-even is about 0.6 of an extra install a month. That is the number to put in front of Les — and note the last row: the setter is the single cheapest lever on Attain's own JV income, because the JV pays us on Eco2u's weakest function and this is the fix for it.

3

What each option actually costs

OptionStruggling
12 held / 2 inst		Ramping
20 / 4		On target
40 / 10		Flying
55 / 15		Cost / install
at target
A — base + appt + install recommended
£350 + £15 + £100 (+£100 bonus)		£730£1,050£2,050£2,775£205
B — pure commission
£30 + £150, no base		£660£1,200£2,700£3,900£270
C — hourly + bonus
£4/hr + £100		£720£920£1,520£2,020£152
4

Open, and what each one moves

QuestionIf it lands the other way
Margin: 35% or 55%?Net profit per install goes £3,325 → £5,225. The setter's install commission could go to £150 — a strong retention lever costing ~£500/mo at target against £19,000 more monthly profit. Ask Les again.
Real Meta lead volumeThe 10-installs model needs ~240 leads/month. At half that, the honest ceiling is 4–5 installs and the constraint is ad budget, not the setter. Confirm before promising Les a number.
Who contracts the setterThe JV scope puts sales headcount on Eco2u's side. If Attain contracts and rebills instead, the SA contractor risk and the data-transfer obligation land on us rather than them. Decide before the offer goes out.
Ryan's capacityThe appointment is 45 minutes, so 40 held a month is 30 hours of pure call time — about 2 a working day, before prep, proposals and closing. A bigger ask than it looks. Confirm he can actually sit them before promising Les 10 installs; if he can't, a second closer is the constraint, not a second setter.
Watch the third row. It is the one with real downside and it is easy to let drift by default. If Attain ends up paying the setter to keep things moving, we have quietly taken on the contractor-status exposure and the international data transfer for a function the JV assigns to Eco2u.

Attain Digital · internal · not client-facing · password-gated.