Two sales playbooks, one per service. Same operating standard, two different sales motions — because a heat pump customer is planning a project and a boiler customer is solving a problem.
What we need from you. Each playbook opens with a short list of decisions only Gas Tech can make — price brackets, the survey fee, warranty lengths, the position if a grant voucher is refused. They appear in the scripts as bracketed placeholders. The two lists are different, so they are worth working through one document at a time.
Audio is not on this page. The recordings are of real customers and are held internally rather than published — a page password is client-side JavaScript and does not protect a media file. Transcripts here have names, addresses and phone numbers redacted.
What this is for. The current page carries the full site nav, fourteen service cards, a second contact form and a cookie banner before a visitor reaches the estimate. This version removes all of it so the ad traffic lands on the one action we want. Compare it against the live page.
Two services, two service areas. A boiler is only worth doing inside 45 minutes; a heat pump is a big enough job to travel up to an hour and a half for. So every lead is judged against its own board's limit, and with both services ticked the headline percentage combines the two — with a per-service breakdown underneath, because one number would hide that they are two different problems. Rings are drawn at 20, 30, 45 minutes, 1 hour and 1h30.
Live from the CRM, and it holds no data of its own. The map reads GoHighLevel each time you open it, so it is never out of date and there is no export to keep in step. Addresses are fetched behind the access code rather than being built into the page — there is no file of customer addresses to leak. The boundaries are genuine driving time along the road network, not circles drawn on the map: Aylesbury is inside 45 minutes and Milton Keynes is not, despite being a similar distance away.