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One proven machine, three domestic markets — all homeowner-focused. Renewables is our core offer and main vision; home improvement and home services are secondary ICPs we grow into. Who we're for and what we promise — the foundation every cold-email list, ad, pitch deck and piece of content flows from. Pick a segment:
Our primary offer and long-term vision — where the whole system was built. 4+ years of renewables-only data and every case study. The market we prove results in, today.
View the Renewables ICP & offer →The biggest expansion opportunity — the same done-for-you machine pointed at high-ticket home upgrades. Led by insulation & energy-efficiency (closest to our renewables strength), then a wider prioritised list.
View the Home Improvement ICP & offer →Local service businesses that live or die on a steady flow of enquiries. Exploring next — the machine adapts to volume-led lead gen.
View the Home Services ICP & offer →How the three fit together
All domestic and homeowner-focused, all run on one delivery machine — but each gets its own language, triggers and messaging so the cold email, ads and pitch land sharp. Renewables (solar & heat pumps) is the primary core offer and vision — always kept. Home improvement and home services are secondary ICPs that widen the funnel. All three ladder up to the same goal: £13k → £40k/month.
Attain Digital · Positioning foundation · living documents — refine as each market teaches us more.