Renewables Home Improvement Home Services & Other

Attain Digital · ICP 2 of 3 · Secondary · Growth focus

Home Improvement

A secondary ICP and our biggest growth market. Domestic, homeowner-focused installers of high-ticket home upgrades — powered by the same done-for-you machine that scales our renewables clients.

The one-liner

We help UK home-improvement installers fill their diary with exclusive, qualified homeowner appointments — a done-for-you system of scroll-stopping video ads, landing pages, CRM & AI follow-up — so they stop relying on referrals and shared leads.

Formula · We help [who] get [result] via [how].

Short Exclusive, booked homeowner appointments for your fitting team — done for you.

Outcome We keep your installers' diaries full of ready-to-quote homeowner jobs — predictably, every month.

Pain-led Stop chasing referrals and paying for shared leads. We build you a machine that delivers exclusive homeowner enquiries on tap.

Who we're for — the ICP

Best-fit clients

Established, domestic / homeowner-focused home-improvement installers with a fitting team and the appetite to scale. High-ticket, considered purchases where a booked appointment is worth real money.

Target verticals — prioritised

The home-improvement businesses we're going after, in order. P1 first — best fit and closest to what we already do well. I'll build the prospect lists in this order.

P1Best for us — proven groundour renewables core + the energy-efficiency installs closest to it — start here

Solar PVHeat pumps (ASHP)RenewablesInsulationExternal wall insulation (EWI)Cavity wall insulation (CWI)Loft insulationAir conditioningEV chargers

P2Strong secondary — good fithigh-ticket, high-intent — go here next

Garage doorsBlinds, shutters & awningsExterior blindsGarden rooms & offices

P3Wider net — the rest of the listvalid targets to open up once P1 & P2 are moving

Windows & double glazingComposite / uPVC doorsBi-fold doorsConservatories KitchensBathroomsFlooring Roofing & flat roofsFireplaces Driveways & patiosLandscapingArtificial grassFencing & deckingPergolas & verandas Underfloor heating Home extensionsLoft conversionsGarage conversionsBasement conversions CCTV, alarms & smart home

Industry

Domestic home-improvement installers & fitters in the verticals above. Sell to homeowners (B2C).

Size

Established, not brand-new. Has a fitting team with spare capacity to take on more work.

Ad budget

Can commit £2k–£8k+/month to ads. (Retainer is 25% of spend, £1,500 min — budget = fit.)

Geography

UK, covering defined regions / postcodes. Wants more jobs in their patch.

Ticket & margin

Higher-value jobs (£1k–£15k+) where one extra booked survey pays for the ads many times over.

Mindset

Wants a predictable, exclusive pipeline and a system — not a cheap batch of shared leads.

Trigger signals — they're ready for us

Buying shared / recycled leads & frustrated Referral-dependent, feast-or-famine Seasonal dips (blinds, garage doors, AC) Just boosting posts, no real system Launching / scaling a new product line Fitting team sitting idle

Green flags

Say yes to

Installer that can fit the work we generate, at pace
Has £2k+/month ad budget (or ready to invest it)
Sells higher-ticket jobs to homeowners
Wants exclusive leads & a real pipeline, long-term
Will follow up fast (or lets our AI + CRM do it)

Red flags

Walk away from

Brand-new fitter with no capacity to install
No ad budget / wants leads for free or dirt cheap
Wants shared leads or a one-off "try a batch"
Very low-ticket work where the maths won't stack
Won't follow up leads & will blame the ads

Why they buy — the pains we remove

What keeps them stuck

Shared leads that flop

Recycled leads sold to 5 other fitters. Low intent, race to the bottom, poor close rates.

Feast or famine

Pipeline rides on referrals and directories. Great one month, dead the next. No predictability.

Seasonality

Demand swings with the seasons (blinds, garage doors, AC). Nothing smoothing the quiet months.

No system, just boosting

Boosting the odd post with no landing page, no follow-up, no CRM. Enquiries leak everywhere.

The promise — everything about us, pointed at home improvement

What makes us different

A proven machine, new market. The exact system that consistently scales our renewables installers — the mechanics of exclusive, homeowner lead gen are the same. We bring 4+ years of paid-ads know-how to your vertical.
A full operational system, not just traffic. Ads + landing page + branded CRM (Lead Portal) + AI chatbots + follow-up automations. The whole path from click to booked survey is handled.
Viral video ads — we shoot them. High-converting, scroll-stopping video creative that attracts ready-to-buy homeowners. Filmed and edited by us, not stock — the ads competitors can't copy.
AI appointment setter. AI chatbots and follow-up qualify every enquiry and book surveys & callbacks 24/7 — so no lead goes cold and the diary fills without chasing.
100% exclusive leads. Every lead is generated for one client only — never shared, never resold.
Award-winning agency. Affluent Award 2024 winner — recognised for exceptional results in home-improvement lead generation.

Proof — the engine is already delivering

The system that produces these results

306

leads (one client)

jobs won from them

£232k

client revenue generated

10.1%

lead-to-job close rate

These numbers come from our renewables clients — but the engine behind them (ads, video, landing pages, CRM, AI follow-up) is exactly what we point at home improvement. Best case study: a client generating ~£600,000/month in revenue from Attain's leads. 50+ home-improvement companies worked with. Award-winning (Affluent Award 2024).

The offer — what they actually buy

Home Improvement Sales Growth Package

Setup fee (one-time)	£1,000 +VAT
First-month trial (discounted entry)	£1,000 +VAT
Monthly service fee (minimum)	£1,500 +VAT / mo
Scales at	25% of ad spend

Example: client spending £8,000/mo on ads → £2,000/mo service fee. Monthly rolling, 30 days' notice.

Included

Facebook & Instagram ads (managed) · Google Ads · in-house video ads · landing page & funnel · branded Lead Portal CRM · bespoke automations & follow-ups · AI chatbots that book surveys & callbacks · 24/7 WhatsApp support · weekly performance updates · quarterly business reviews.

Why this matters

A second engine toward £40k/month

Renewables is the proven core. Home improvement is how we widen the top of the funnel — more addressable installers, same machine, same offer. Every home-improvement client we win at £1,500+ moves us toward £13k → £40k/month without touching the renewables roster.

Attain Digital · Home Improvement ICP · secondary market · a living document — refine as we win and learn.

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