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Our proven core: 4+ years of data and every case study. Who we're for and what we promise — the foundation the outbound machine flows from.
The one-liner
We help UK solar & heat-pump installers book a steady flow of exclusive, qualified install appointments every month — with a done-for-you ads, landing-page, CRM & AI follow-up system — so their diary stays full without chasing leads or buying shared data.
Formula · We help [who] get [result] via [how].
Who we're for — the ICP
Established UK renewables installers who can install what we generate and have budget to scale. Core niche today: solar PV and air-source heat pumps (ASHP) — where we have 4+ years of data and every case study.
Solar PV & ASHP installers (renewables home-improvement). MCS-registered or working toward it.
Established, not brand-new. Roughly £500k–£5m revenue. Has an install team with spare capacity.
Can commit £3k–£10k+/month to ads. (Retainer is 25% of spend, £1,500 min — so budget = fit.)
UK, covering defined regions / postcodes. Wants more jobs in their patch.
Owner / MD, or the sales & marketing lead who owns growth.
Wants a predictable pipeline and a system — not a quick, cheap batch of leads.
Green flags
Red flags
Why they buy — the pains we remove
They've bought recycled leads sold to 5 other installers. Low intent, race to the bottom, awful close rates.
Pipeline rides on referrals and word of mouth. Great one month, dead the next. No predictability.
Boosting the odd Facebook post with no landing page, no follow-up, no CRM. Leads leak everywhere.
Want to grow but can't reliably turn £X of ad spend into Y booked jobs. Growth feels like luck.
The promise — why Attain, not a generalist
Proof — sanity-check against our best wins
Best case study: a client generating ~£600,000/month in revenue from Attain's leads. Award-winning agency (Affluent Award 2024). 50+ home-improvement companies worked with. The one-liner has to hold up against these — if a prospect looks like the clients who got these results, they're our ICP.
Proof — in their words
Short summaries from real client video testimonials — every one a renewables installer. This is exactly who the ICP describes.
2–3 surveys a week → 2–3 a day · ~£400k revenue in 3 months (+ £500k in proposals out)
"Other lead generators were hit and miss — we were never sure where leads came from. Tom's team have been consistent and clear. It's nearly a million pounds through Attain. You're now our main focus for lead generation."
Zac · Wiltshire Energy — heat pumps
~£120–140k → £320–380k per month · closing 5–6 in every 10 appointments
"We came to Attain to upscale our sales and manage our appointment booking. Over 12 months our sales increased dramatically — the process is simple. I'd definitely recommend them for renewable energy."
Ewan · Eco Green Energy Group — renewables
~£200k → £650k+ turnover in a year · 1–2 installs a week → 3–4, targeting 5
"We were buying leads in and it was costing us. A year in with Attain generating leads through our own adverts — for what we pay it's been phenomenal. We've been inundated ever since. Worth its weight in gold."
Brad · Night & Day Renewable Energy
3 installs a week → 10 · scaled ad spend from £2k → £20k/month
"Other marketing companies didn't understand what we were trying to do. Since joining Attain it's been phenomenal — you listen to what we want, and the results back it. The predictability lets us plan and scale. 100% recommend."
Ali · a UK solar installer — solar
The offer — what they actually buy
| Setup fee (one-time) | £1,000 +VAT |
| First-month trial (discounted entry) | £1,000 +VAT |
| Monthly service fee (minimum) | £1,500 +VAT / mo |
| Scales at | 25% of ad spend |
Example: client spending £10,000/mo on ads → £2,500/mo service fee. Monthly rolling, 30 days' notice.
Facebook & Instagram ads (managed) · Google Ads · landing page & funnel · branded Lead Portal CRM · bespoke automations & follow-ups · AI chatbots that book surveys & callbacks · 24/7 WhatsApp support · weekly performance updates · quarterly business reviews.
How we reach them
Channels — main throw: paid ads · cold email (built first) · LinkedIn · referral. Secondary: cold calling / setters · Facebook groups & DMs · Instagram reels. National, UK-wide.
Offer: open with the £1,000 risk-free first month — try it, cancel anytime (30-day rolling, no lock-in, no guarantee). The low commitment is the risk reversal.
Outbound = find them via the sources above + our own outbound ads. Inbound = our own ads that attract installers to us.
Hooks aren't locked — we'll sharpen these per campaign. Candidate angles: exclusive vs shared leads · predictability & scale · proven results / case studies · in-house video ads · the £1k risk-free trial. (Sharpened per campaign as we test.)
Why this page matters
The goal: £13k → £40k/month in 4–6 months — ~16 net new clients, ~4 deals/month at £1,500+. That only happens with a full calendar of the right conversations. A tight ICP + a sharp one-liner is what makes the cold email, the ads, and the pitch land with the people most likely to say yes. Get this right and everything downstream gets easier.
Attain Digital · Positioning foundation · a living document — refine as the market teaches us more.