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Attain Experiments

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Renewables Home Improvement Home Services & Other
Attain Digital · ICP 3 of 3 · Secondary · Exploring next

Home Services & Other

A secondary, exploratory ICP. Domestic, homeowner-focused local service businesses that live or die on a steady flow of bookings — the same machine, tuned for volume-led lead gen.

The one-liner

We help UK home-service businesses get a steady stream of exclusive, ready-to-book homeowner enquiries — done-for-you ads, landing pages, CRM & instant AI response — so their calendar stays full without relying on directories or word of mouth.

Formula  ·  We help [who] get [result] via [how].

Short A reliable stream of local homeowner bookings — done for you.
Outcome We keep your team busy with exclusive, ready-to-book jobs in your area — every week.
Pain-led Stop fighting for scraps on lead sites and directories. We build you your own exclusive enquiry pipeline.

Who we're for — the ICP

Best-fit clients

Domestic / homeowner-focused local service businesses that need a consistent volume of bookings and want to own their pipeline instead of renting it from directories. Exploratory market — we start where the ad maths clearly work.

Candidate home services — a menu to choose from

The spread of domestic home-service businesses we could target. Tell me which to add to the target list and I'll go and find them. We start with a couple where the ad maths clearly work (removals, skip hire) and open up from there.

Waste, clearance & hire

Skip hireGrab hireHouse & office clearanceRubbish / waste removalJunk removalScaffolding hirePlant & tool hirePortable toilet hire

Removals & storage

House removalsMan & vanPacking servicesSelf-storageFurniture assembly

Cleaning

Domestic cleaningEnd-of-tenancy cleaningCarpet & upholstery cleaningOven cleaningWindow cleaningGutter cleaningPressure / jet washingDriveway & patio cleaningRoof cleaning & moss removalSolar panel cleaning

Reactive trades & call-outs

Emergency plumbersDrain unblocking & drainageElectriciansHandyman servicesAppliance repairLocksmithsEmergency glazing

Garden & grounds

Gardening & lawn careTree surgeryHedge cuttingGrounds maintenance

Home & property care

Pest controlChimney sweepDamp & mouldAerial & satelliteTV mounting / AVEICR & PAT testing

Specialist & restoration

Asbestos removalSeptic tank & drainageFlood & fire restoration

Industry

Local domestic service businesses (removals, skip hire, and similar) selling to homeowners.

Size

Established, with the team / vehicles to take on more bookings without falling over.

Ad budget

Can commit £1.5k–£5k/month to ads. Volume-led — more enquiries, lower ticket than installs.

Geography

Serve a defined local area / radius. Want to dominate enquiries in their patch.

Speed to lead

Booking often goes to whoever replies first — so instant AI response is a real edge here.

Mindset

Tired of directory dependence and shared enquiries; wants an exclusive pipeline they control.

Trigger signals — they're ready for us
Reliant on Checkatrade / directories Paying for shared enquiries Bookings inconsistent week to week Seasonal swings No system to capture & follow up enquiries Capacity to take on more work

Green flags

Say yes to

  • Can fulfil more bookings without dropping quality
  • Has £1.5k+/month ad budget (or ready to invest it)
  • Wants an exclusive pipeline they own, long-term
  • Will respond fast (or lets our AI reply instantly)
  • Clear service area & decent job value

Red flags

Walk away from

  • No ad budget / wants leads for free or dirt cheap
  • Ticket so low the ad maths won't work
  • Can't handle more volume — will drop the ball
  • Wants shared enquiries or a one-off test only
  • Won't follow up & will blame the ads

Why they buy — the pains we remove

What keeps them stuck

Renting their pipeline

Dependent on directories and lead sites — shared enquiries, price-shopped, no control, fees creeping up.

Inconsistent bookings

Busy one week, quiet the next. No reliable, predictable flow of local enquiries.

Slow to respond

The job goes to whoever replies first — and enquiries slip through when the team's on the road.

No system

No landing page, no CRM, no follow-up. Enquiries come in, then vanish.

The promise — everything about us, tuned for service bookings

What makes us different

Proof — the engine behind it

A system that already performs

306
leads (one client)
31
jobs won from them
£232k
client revenue generated
50+
home companies worked with

These come from our installer clients — proof the machine reliably turns ad spend into exclusive, booked homeowner jobs. For home services we tune it for speed and volume. Award-winning (Affluent Award 2024). This is an exploratory market — we lead with a small test and scale what works.

The offer — what they actually buy

Home Services Lead Package

Setup fee (one-time)£1,000 +VAT
First-month trial (discounted entry)£1,000 +VAT
Monthly service fee (minimum)£1,500 +VAT / mo
Scales at25% of ad spend

Note: pricing flexes for lower-ticket, volume-led services — we scope the ad budget to the job value so the maths work. Monthly rolling, 30 days' notice.

Included

Facebook & Instagram ads (managed) · Google Ads · video ads · landing page & funnel · branded Lead Portal CRM · instant AI response & follow-ups · AI chatbots that book jobs & callbacks · 24/7 WhatsApp support · weekly performance updates.

Why this matters

An option to widen the funnel further

Renewables is the core, home improvement is the growth focus — home services is the test bed for taking the machine wider. Low-risk: prove it on one or two verticals, and it becomes another route to more £1,500+ clients on the road to £40k/month.

Attain Digital · Home Services & Other ICP · exploratory market · a living document — validate, then scale.